Welcome to Brightlane Studio

Ya’ll, it’s our great pleasure to introduce Brightlane Studio – a petite creative agency who’s sole purpose is empowering and elevating woman-owned brands through a holistic approach to their creative identity.

Which, essentially, is just a lot of words to say that we’re here to be your one-stop-shop – giving you design, copy, photography, and social media all in one go.

In the past year and a half of designing brands and websites for our STELLAR clients – we did notice some client pain points, as well as some pieces of our process that were just not working.

Client Pain Points included:

• writing their own website copy
• knowing what to do with their brand on social media after the project
• drumming up excitement and engagement for their website/brand launch
• not having enough high-quality photos for their website
• thinking strategically when it comes to their instagram and marketing strategy post-launch

Pain Points in our Process included:

• website copy outlines
  • created by our designer in an effort to gather the content she needed for the site – sometimes just weren’t helpful in communicating to our clients what content she needed
• brand style guide
  • the content of our previous style guide reviewed proper ways to utilize branding – like acceptable color combinations, logo styling, and how to use their font pairings – but didn’t set the client up for success when creating new branded assets themselves
  • we found instagram posts and stories that either utilized the new branding incorrectly, or abandoned the branding completely
• launch graphics
  • we’ve always provided clients with a handful of launch-day graphics to share on socials, but found some clients didn’t know the difference between feed and story posts (in terms of image size/orientation), and didn’t really know how to share their new brand and site

And so, since we’re fueled by function and progress here, we knew it was time to make some changes – for our client’s sake, and for the sake of their project.

How we’re evolving:

1. Every brand/web/brand+web project will now include an element of copywriting, photography, and social strategy.

This is HUGE.

Of course, these elements are dependent on the type of project it is (a brand project won’t need a website copy audit, ya know?), but we’ve landed on a mini-service from each department to be included in every design project.

To facilitate these services, Laney, the founder of Brightlane Studio, has assembled a team of uber-talented creatives, each with their own essential skillset. Each member of the team is responsible for their own deliverables for each project – whether it be a mini brand photoshoot, a 10-day content strategy, or a copywriting power-hour.

The Brightlane team will collaborate throughout your project, and provide you with an incredible amount of value – from your brand photoshoot gallery to your instagram strategy call.

2. Updating our Offboarding Process

Now, when we hand over your brand assets, or transfer ownership of your website, we’ll be sharing in-depth video tutorials on topics like:

• how to utilize your brand elements when creating content
• how to update the content on your website
• best practices for SEO and blogging

Basically, we want to set you up for the utmost success after your project.

3. Overall elevation of Client Experience

Every day we’re looking to provide the best of the best when it comes to client experience. We want you to feel educated, supported, encouraged, and confident. We’ve invested in the back-end of our business – optimizing our communication and streamlining our process – all to give you a frictionless, exciting experience with us.

We are absolutely thrilled to finally be launching (this rebrand has been a labor of love!) and we cannot wait to work with you.

Xo,

Team Brightlane